CONSUMER HABITS AND PRACTICES FOR COSMETICS: A STATISTICAL APPROACH

The main aim of this study is to identify and analyze the behavioral factors that influence consumers' attitudes and purchasing decisions regarding cosmetic/ dermatocosmetic products. The goal is to understand the mechanisms behind the selection and use of these products from both sociological and behavioral/habit perspectives. While the study does not directly target the optimization of companies’ marketing strategies, it serves as the initial phase of a multidisciplinary research approach. This approach will be followed by physicochemical analyses of representative products to detect the presence of microplastics. In addition to the main objective, the study includes several specific goals: (i) identifying the most commonly used cosmetic products; (ii) highlighting preferred brands and assessing brand loyalty; (iii) analyzing the motivations for consumption and levels of satisfaction related to quality and price; (iv) evaluating the impact of promotional techniques on purchasing behavior; (v) exploring the relationship between socio-demographic characteristics and consumption patterns. This study has demonstrated that collecting data on habits and practices using a rapid, cost-effective online survey method alongside a statistical approach is feasible. While there are some limitations with the collected data, this approach can effectively gather preliminary information on consumers' behaviors and habits related to cosmetic practices or loyalty to cosmetic product categories.