Pengembangan Ekowisata Berkelanjutan Melalui Digitalisasi Pemasaran Berbasis Website dan Media Sosial

This community service program is based on the low visibility of the ecotourism potential of Nagari Sisawah, managed by Pokdarwis. The program aims to enhance tourism competitiveness through digitalization, service excellence training, and website and social media management. The implementation method includes participatory-based socialization, training, mentoring, and evaluation. The results showed increased Pokdarwis capacity in managing tourism safety information and digital marketing, as well as greater engagement of local youth in digital-based creative economic activities.

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Publication Details

Journal
Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Published
2025-07-14
DOI
https://doi.org/10.31004/jerkin.v4i1.1737
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengembangan Ekowisata Berkelanjutan Melalui Digitalisasi Pemasaran Berbasis Website dan Media Sosial

Herisvan Hendra, Neffi Sulkaisi, Meri Rahmania, Bunga Rahmatul Ulia et al.
Jurnal Pengabdian Masyarakat dan Riset Pendidikan
SMEs Development and Digital Marketing
article

Pengembangan Ekowisata Berkelanjutan Melalui Digitalisasi Pemasaran Berbasis Website dan Media Sosial

Herisvan Hendra, Neffi Sulkaisi, Meri Rahmania, Bunga Rahmatul Ulia, Mela Agustia
article en

Abstract

This community service program is based on the low visibility of the ecotourism potential of Nagari Sisawah, managed by Pokdarwis. The program aims to enhance tourism competitiveness through digitalization, service excellence training, and website and social media management. The implementation method includes participatory-based socialization, training, mentoring, and evaluation. The results showed increased Pokdarwis capacity in managing tourism safety information and digital marketing, as well as greater engagement of local youth in digital-based creative economic activities.

Jurnal Pengabdian Masyarakat dan Riset PendidikanVol. 4(1)
Universitas Muhammadiyah Sumatera Barat (ID)
Openalex Percentile: Top 69%
SMEs Development and Digital Marketing
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Pengembangan Ekowisata Berkelanjutan Melalui Digitalisasi Pemasaran Berbasis Website dan Media Sosial — Herisvan Hendra, Neffi Sulkaisi, et al. · Jurnal Pengabdian Masyarakat dan Riset Pendidikan (2025) | TGRS Research Map | TGRS