THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING

This study explores the pragmatic functions of direct address and personal pronouns in Turkish tourism advertising, focusing on how linguistic strategies foster emotional engagement, cultural identification, and enhance the perceived hospitality of Türkiye as a travel destination.

Authors

Publication Details

Journal
Tamaddun nuri.
Published
2025-05-31
DOI
https://doi.org/10.69691/5pew6b96
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING

Zilola Djurayeva
Tamaddun nuri.
Media, Gender, and Advertising
article

THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING

Zilola Djurayeva
article en

Abstract

This study explores the pragmatic functions of direct address and personal pronouns in Turkish tourism advertising, focusing on how linguistic strategies foster emotional engagement, cultural identification, and enhance the perceived hospitality of Türkiye as a travel destination.

Tamaddun nuri.Vol. 5(68)
Openalex Percentile: Top 78%
Media, Gender, and Advertising
DOIOpen Access PDFOpenAlex
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THE PART DIRECT ADDRESS AND PRONOUNS PLAY IN CHANGING VISITOR PERCEPTIONS IN TURKISH TOURISM ADVERTISING — Zilola Djurayeva · Tamaddun nuri. (2025) | TGRS Research Map | TGRS