The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
Authors
- Francisco J. Martínez‐López (ORCID: https://orcid.org/0000-0002-8744-8080)
- Philipp Brüggemann (ORCID: https://orcid.org/0000-0001-5755-6497)
- Luis F. Martinez (ORCID: https://orcid.org/0000-0002-9554-5374)
Institutions
- FernUniversität in Hagen (DE)
- Universidad de Granada (ES)
- Universidade Nova de Lisboa (PT)
Publication Details
- Journal
- Journal of Marketing Analytics
- Published
- 2025-07-21
- DOI
- https://doi.org/10.1057/s41270-025-00422-6
- Citations
- 3
- Primary Topic
- Diverse Scientific Research in Ukraine
- Type
- article
- Field-Weighted Citation Impact
- 3.32
Funders
- Fundação para a Ciência e a Tecnologia