ORGANIZING THE ECONOMIC COMPETITIVENESS OF THE TRADITIONAL MARKET AGAINTS THE PRESENCE OF A MODERN MARKET IN PAPUA

The research results show that traditional markets in Papua face great challenges from modern markets that offer better comfort and facilities. To survive and develop, strategies such as infrastructure revitalization, the use of digital technology in marketing and transactions, improving the quality of products and services, and strengthening local cultural identity are needed. Strengthening the role of cooperatives, partnerships with MSMEs, and promotions through special events can also increase the attractiveness of traditional markets. In addition, education for traders and government policy support, such as infrastructure subsidies and restrictions on modern market expansion, are essential to create a conducive business environment. With the right strategy and synergy between governments, traders, and communities, traditional markets can remain competitive and develop as a modern economic center without any delays