A Study on the Impact of Online Education Quality on Learning Satisfaction and Immersion

This study based on the existing research on online education service quality, learning satisfaction, and learning immersion, the constructs of the measurement items are derived, theoretically discussed, and validated. Also, aims to explore impact of online education service quality on learning satisfaction and learning immersion for majoring in aviation tourism at community college and four-year university who have experience using online education service. This study collected 485 valid sample through survey. Results of analysis are as follows. First, we found that online education service quality on learning satisfaction and learning immersion have a significant impact. The factors of quality that significantly affect relationship between quality of online education service and learning satisfaction are interactivity, tool utilization, and convenience. Also, the factors of quality that significantly affect relationship between quality of online education service and learning immersion are accessibility, interactivity, tool utilization, and convenience. Through this, it indicates that improving quality factors, can increase learning satisfaction and learning immersion. Second, interactivity that factor of online education service quality was found to have a positive effect on learning satisfaction and learning immersion. Third, based on this study, it suggests directions for improving online education service quality through online education service quality factors.