Public perceptions of pharmacy services: Perceived importance and face-to-face preference across service stages in the era of digital health

Face-to-face interactions remain essential for pharmacy service delivery, particularly during the dispensing and counseling stages. Preferences for delivery methods vary by communication style, underscoring the importance of fostering effective patient-pharmacist communication. To enhance trust, satisfaction, and adherence, future models should integrate digital health technologies with meaningful in-person engagement.