A Study on Factors Influencing Working Women Investment Awareness and Investment Behaviour

The investment knowledge and behavior of working women are shaped by several socio-economic, psychological, and demographic aspects. The rise of financial independence among women necessitates a focused examination of their investing decision-making processes. This research seeks to examine the primary factors affecting working women's knowledge of investment alternatives and their resulting behavior in financial planning. Elements include financial literacy, risk perception, income levels, familial influence, and internet accessibility significantly impact investing decisions. The research investigates the influence of societal norms, workplace financial education initiatives, and governmental laws on increasing investment participation among employed women. This research employs an empirical technique to uncover deficiencies in financial inclusion and the obstacles hindering women's active participation in investing activities. The results will offer insights into methods for enhancing financial knowledge and augmenting women's involvement in wealth accumulation endeavors. By analyzing the investing behaviors of working women, policymakers, financial institutions, and educators may formulate tailored strategies to enhance financial literacy and investment engagement. The study highlights the necessity for personalized financial products and advisory services designed to address women's distinct financial requirements and obligations.