From packs to games: a qualitative study on children’s experiences and perceptions of cigarette card games in China

Attractive cigarette packaging drives children's involvement in CC games, which in turn normalises smoking by promoting brand familiarity and social exchange among peers. China must urgently implement pictorial warnings and plain packaging to reduce tobacco's appeal and protect the younger generations.

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Publication Details

Journal
Tobacco Control
Published
2025-07-20
DOI
https://doi.org/10.1136/tc-2025-059342
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00

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article

From packs to games: a qualitative study on children’s experiences and perceptions of cigarette card games in China

Jiayu Tu, Xue Weng, Sheng Zhi Zhao, Man Ping Wang et al.
Tobacco Control
Media, Gender, and Advertising
article

From packs to games: a qualitative study on children’s experiences and perceptions of cigarette card games in China

Jiayu Tu, Xue Weng, Sheng Zhi Zhao, Man Ping Wang, Hua Yin
article en

Abstract

Attractive cigarette packaging drives children's involvement in CC games, which in turn normalises smoking by promoting brand familiarity and social exchange among peers. China must urgently implement pictorial warnings and plain packaging to reduce tobacco's appeal and protect the younger generations.

Tobacco Control
Beijing Normal University (CN), Zhuhai People's Hospital (CN), Zhuhai Hospital of Integrated Traditional Chinese and Western Medicine (CN), University of Hong Kong (HK)
Beijing Normal University, Natural Science Foundation of Guangdong Province
Openalex Percentile: Top 78%
Media, Gender, and Advertising
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