Research on the Emotional Design of Interactive Interface Dynamics

In today's information age, the interactive interface has become the most important medium for the interaction between human beings and digital products. Kinetic effect is an important dynamic factor that influences the visual effect of interactive interface, which not only has a functional role, but also has an impact on the psychological and emotional experience of users. The purpose of emotional design is to create products that can trigger the emotional resonance of users, so it is particularly important to integrate the concepts of emotional design into the design of kinetic effects of interactive interfaces. This paper firstly introduces the concept and role of interactive interface kinetic design, and tries to analyze the emotional design strategy of interactive interface kinetic effect from different levels, such as instinctive layer, behavioral layer, and reflection layer, and discusses the design method of interactive interface kinetic effect from the level of emotional design.