A Study of New Rural Image Construction in the “Rural Revitalization” Economic News Reports of International Publicity from the Perspective of Discourse-historical Approach

This paper takes China Daily’s rural revitalization economic news as the research object, and based on the Discourse-historical approach, uses a combination of quantitative and qualitative research methods to conduct an in-depth investigation into the new rural image construction. From the perspectives of economic development, industrial revitalization, cultural tourism, and digital technology, the economic news builds a new rural image with modernization and innovative development, economic prosperity, profound cultural heritage, and integration of culture and tourism, as well as positive and hopeful. This paper not only enriches the research results in the field of rural image construction and expands the application scope of the Discourse-historical approach, but also provides a discursive strategy reference for China’s rural revitalization economic news reports of international publicity, which helps to enhance China’s discourse on rural development in the international community, promote the international dissemination of China’s rural image, and enhance the international community’s knowledge and understanding of China’s countryside.