Research on Financial Risk Analysis and Control of Chinese Real Estate Enterprises—Taking Country Garden as an Example

Under the background of the continuous and deep reform of China's housing policy and the rapid development of the real estate industry itself, the competition among Chinese real estate enterprises is becoming more and more fierce. Compared with the past, the financial risks faced by China's real estate companies have increased significantly. As a leading enterprise in China's real estate industry, Country Garden is very representative in terms of scale, influence and business diversification. Therefore, in order to study the control measures of financial risks of Chinese real estate enterprises, this paper takes Country Garden as an example, uses relevant financial indicators, and analyzes its financial risks from the perspectives of financing risk, operating risk and investment risk. It is concluded that the main financial risks of China's real estate enterprises include debt repayment pressure, unreasonable debt structure, policy tightening, market depression, liquidity crisis, sales decline and so on. The prevention measures in-clude reasonable definition of financing scale, diversification of financing methods, strengthening evaluation of investment projects, cooperation with local enterprises to improve scale efficiency, maintaining reasonable and stable capital chain, optimizing marketing strategies, etc. This provides some references for the development of other real estate enterprises.