Factors Affecting Extrinsic Motivation Among Selected Banking Institutions Employees in Klang Valley Malaysia

This study focused on extrinsic motivation of bankers in Klang Valley due to the area’s variety of banks and the presence of most bank headquarters, making it easier to gather employee responses. This study intends to examine the effect of extrinsic factors (financial reward, promotion, benefits, work environment, and recognition) on employee motivation among banking employees in the Klang Valley; and to determine the most influential extrinsic factors towards employee motivation among banking employees in the Klang Valley Malaysia. This study applied the quantitative approach by using a set of questionnaires. The data collection for this study was conducted using survey. A total of 383 respondents of bank employees in the Klang Valley participated in the survey. In the Multiple Linear Regression analysis, only four independent variables, Financial Reward, Promotion, Benefits, and Work Environment, affect employee motivation among banking employees in the Klang Valley. Only one extrinsic factor, which is, Recognition does not affect employee motivation among banking employees in the Klang Valley. Subsequently, the findings of this study revealed that the work environment was the most influential factor in employee motivation among banking employees in the Klang Valley. This study examines the five extrinsic factors on employees' motivation in Klang Valley banking institutions.