IMPROVING THE EFFECTIVENESS OF THE COMMUNICATIVE APPROACH IN ENGLISH LANGUAGE LEARNING AMONG UNIVERSITY STUDENTS

This study investigates the effectiveness of the communicative approach in English language teaching, with a specific focus on developing oral expression skills among university students. Drawing from both national and international research, including studies conducted in Peru, the research explores how the communicative approach influences linguistic, sociolinguistic, and pragmatic competencies. Through the use of quantitative and qualitative methodologies, including ordinal rating scales, the study provides empirical evidence supporting the communicative approach as a student-centered, interactive method for enhancing language proficiency. Results indicate a high rate of success among participants in achieving targeted competency levels, particularly in oral communication. However, the research also highlights gaps in sociolinguistic and pragmatic development, emphasizing the need for more nuanced, culturally responsive teaching strategies. The findings underscore the continued relevance of the communicative approach and advocate for further research into individualized and innovative pedagogical practices.