Promoting Stretching Engagement through Health Belief Model-Based Nudges: The Effectiveness of Threat vs. Benefit-Based Nudge Messages

One implication of these findings was that, as suggested by the health belief model, perceived threat can be a strong motivator for behavior change in the short term while perceived benefits alone may not be sufficient to drive immediate action. Practically, threat-based messaging can be particularly useful in the short term for physical activity instructors and app developers to motivate clients.