Embracing the BANI World: Which Leadership Type Will Save Tourism Managers in Turbulent Times?

The principal objective of this research is to determine the leadership characteristics required for success in the BANI (Brittle, Anxiety-inducing, Non-linear, and Incomprehensible) world for those working in the tourism industry and to identify the leadership style that these characteristics would imply. This paper employs a qualitative research methodology, drawing upon a review of the relevant literature and the insights of expert scholars, to examine the leadership characteristics and styles that are most conducive to success in the BANI context. Ultimately, the commonalities in the leadership characteristics derived from the literature and the responses from the academic experts were considered, and it was determined which leadership types these characteristics align with. The data obtained from these processes were analyzed using a word cloud.A synthesis of the opinions of academics and the results of studies in the literature indicates that the most fundamental leadership trait that can facilitate success in the BANI world for tourism managers is "agility." The analysis yielded the conclusion that the leadership style most closely aligned with these characteristics is "agile leadership.