Strategic Communications During the War

The materials of the article reflect the basic provisions of the author՚s speech at the International Scientific and Practical Conference (Chernivtsi, April 11, 2025), which discussed the problems of countering Russian informational and psychological influences in the context of a full-scale Russian-Ukrainian war. In particular, the diplomat analyzes in detail the evolution of public sentiment in other countries – from unconditional support for Ukraine in this war to a certain "fatigue" in some of them from the long-term confrontation. However, the idea is emphasized that the Russian victory opens the era of new imperialism. Today, Ukraine should build correct and verified strategic communication with both the West and Russia. Given the scale of losses in this war and the depth of historical trauma, the author believes that at the human level, relations between Ukraine and Russia will long be relations of resentment, revenge, vendetta. As for the EU, we should make sure that the spirit of Europe also becomes the spirit of Ukraine. The conclusion is: Ukraine must stand – and then the liberal world order will stand with it, which has given the world an unprecedented streak of peace, economic growth, humanism, abolished borders and technological breakthroughs in the medical, energy, and communication spheres. Putinism as the ideology and practice of neo-imperialism must suffer a crushing defeat.