Generative AI Technologies as a Tool for Counter-Narratives to Russian Propaganda

This article explores the potential of generative artificial intelligence (AI) technologies as a tool for constructing counter-narratives against russian propaganda in the context of the full-scale war in Ukraine. It examines methodological approaches to AI in the field of international communication, identifies key characteristics of the information warfare environment – such as deepfakes, large language model (LLM) poisoning, and automated disinformation – and focuses on how these technologies are exploited by hostile actors. Special attention is given to Ukrainian governmental and civil society initiatives that utilize generative AI to produce fact-based, emotionally resonant, and multimodal counter-narratives. The article discusses the ethical and legal boundaries of such use, including the risks of eroding public trust, the opacity of algorithmic outputs, and the challenge of distinguishing legitimate information defense from manipulation. Finally, it outlines future research perspectives regarding regulatory frameworks, strategic communication, and the development of algorithmic trust in democratic societies. The analysis is based on 20 domestic and international sources.