A STUDY ON THE ROLE OF ENVIRONMENT CERTIFICATION

A study on the role of environmental certification in consumer trust reveals that certifications significantly influence consumer behaviour and trust.Consumers perceive certifications as assurances of product quality and social responsibility, with credibility and transparency being critical factors.Environmental sustainability and fair labour practices positively impact purchase intentions, enhancing brand loyalty by aligning with consumers' ethical values.Certifications build trust: Assure product quality and social responsibility.Credibility and transparency: Critical for certification effectiveness. Positive impact on purchase intentions: