Research on the Anti Monopoly Law Protection of Personal

With the rapid development of the global digital economy, various forms of unfair competition have emerged, posing great challenges to antitrust enforcement. With the development of information technology, various platforms are increasingly recognizing the importance of personal privacy, which contains enormous commercial value. Therefore, scholars hold different views on whether personal privacy should be included in antitrust law. This paper analyzes professional competitive behavior in the context of antitrust law through actual cases at home and abroad, aiming to regulate the competitive behavior among various data platforms in the development of the digital economy. It focuses on protecting consumers' personal privacy data and ensuring healthy competition among merchants. It also explores the protection of consumers' personal rights and interests under the rapid development of the digital economy, as well as previously undiscovered loopholes. The antitrust laws are deficient in covering personal privacy protection. In order to better protect personal privacy, the antitrust law should intervene appropriately to balance various factors, safeguard personal privacy, and ultimately achieve mutual benefits.