Consumer Choice Behavior under Uncertainty: Extensions to Neoclassical Demand Theory

The purpose of this paper is to analyze the behavior of the consumer in a world under uncertainty, which goes beyond the simple scheme of the neoclassical demand theory. We read the anticipated Il volume raccoglie under a disequilibria info and not eg member opportunities in-depth of an first approach, andve how one company can suggest attached in myATT to the negative. The study explores how these theoretical developments contribute to the explanation of the market anomalies and the consumer decision-making patterns that are inconsistent with the predictions of rational choice theory. We provide empirical evidence that uncertainty affects market demand, price determination, and equilibrium. The paper also examines implications for market efficiency and welfare analysis, demonstrating how behavioral anomalies in uncertainty can result in inefficient market outcomes. We also examine the theoretical rationales for policy interventions in a market under uncertainty; and evaluate its welfare implications. The results help to build stronger psychological-economic models of consumer behavior, which forms the basis for better market analysis and policy-making under uncertainty.

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Publication Details

Journal
Advances in Economics Management and Political Sciences
Published
2025-07-20
DOI
https://doi.org/10.54254/2754-1169/2025.lh25243
Primary Topic
Decision-Making and Behavioral Economics
Type
article
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article

Consumer Choice Behavior under Uncertainty: Extensions to Neoclassical Demand Theory

Kunpeng Li
Advances in Economics Management and Political Sciences
Decision-Making and Behavioral Economics
article

Consumer Choice Behavior under Uncertainty: Extensions to Neoclassical Demand Theory

Kunpeng Li
article en

Abstract

The purpose of this paper is to analyze the behavior of the consumer in a world under uncertainty, which goes beyond the simple scheme of the neoclassical demand theory. We read the anticipated Il volume raccoglie under a disequilibria info and not eg member opportunities in-depth of an first approach, andve how one company can suggest attached in myATT to the negative. The study explores how these theoretical developments contribute to the explanation of the market anomalies and the consumer decision-making patterns that are inconsistent with the predictions of rational choice theory. We provide empirical evidence that uncertainty affects market demand, price determination, and equilibrium. The paper also examines implications for market efficiency and welfare analysis, demonstrating how behavioral anomalies in uncertainty can result in inefficient market outcomes. We also examine the theoretical rationales for policy interventions in a market under uncertainty; and evaluate its welfare implications. The results help to build stronger psychological-economic models of consumer behavior, which forms the basis for better market analysis and policy-making under uncertainty.

Advances in Economics Management and Political SciencesVol. 200(1)
Johns Hopkins University (US)
Openalex Percentile: Top 79%
Decision-Making and Behavioral Economics
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Consumer Choice Behavior under Uncertainty: Extensions to Neoclassical Demand Theory — Kunpeng Li · Advances in Economics Management and Political Sciences (2025) | TGRS Research Map | TGRS