Meta-Universe Entertainment Ecology: Technology-Driven Immersive Entertainment Paradigm Shift and the Dilemma of Technological Alienation

With the rise and iteration of the concept of meta-universe, the entertainment communication model is undergoing a fundamental change - from the traditional one-way transmission to a multi-dimensional form that emphasizes immersive experience, interactive participation, and content co-creation. Taking the entertainment ecology in the meta-universe as the object of analysis, this paper explores the complex relationship between technological empowerment and individual subjectivity in this context. By integrating the composite perspectives of philosophy of technology, political economy of communication, and critical theory, and combining the research methods of literature combing and comparison of historical evolution, this paper attempts to deeply reveal the development logic of technological alienation and its reshaping mechanism of user subjectivity. The study points out that although the meta-universe environment provides users with avatars, content production tools, and highly personalized algorithmic systems that enable them to have a dual production-consumption identity. However, at the practical level, users gradually fall into a technical alienation process consisting of an induction mechanism, demand domestication, cognitive construction, and structural locking, and the dissolution of subjectivity presents the characteristics of spiral alienation. Based on this, this paper advocates that in the future development of meta-universe technology, a dynamic balance should be found between algorithmic transparency, clear data ownership, and the improvement of users' digital literacy, in order to realize a synergistic symbiosis between technological applications and human subjectivity, so that the meta-universe can truly become a new type of space that stimulates individual creativity, rather than a technological system that progressively weakens self-awareness.