Integrated Application and Development of Unreal Engine Technology in Gaming Culture

Under the background of the deep integration of digital entertainment and cultural communication, the value of games as emerging cultural carriers is becoming more and more prominent, and the Unreal Engine technology has become the core driving force to promote the upgrading of game culture. This paper adopts the method of literature analysis, combines the theories of visual culture, immersive experience, and digital divide, and takes Black Myth: Wukong and other works as examples to systematically explore the comprehensive application and development challenges of Unreal Engine technology in game culture. The study found that Unreal Engine 5's nanite micro-polygon technology and lumen dynamic lighting technology, the high-precision reproduction of traditional architecture and mythological scenes, to strengthen the visual impact of cultural. The physics engine to enhance the realism of interaction facilitates the dissemination of non-heritage culture, and its high-quality graphics promote players' identification with specific cultures. However, the technology's high demand for equipment performance and society's bias against gaming have hindered its adoption and recognition of its value. The study shows that Unreal Engine technology has reconstructed the cultural expression paradigm of games, and in the future, it is necessary to break through the threshold of equipment and social cognitive limitations, and promote games to become a more inclusive cultural carrier through the optimization of technical adaptability and positive cultural dissemination.