Strategies for Managing Generation Z in the Automotive Retail Sector

The article examines the characteristics of Generation Z as a new cohort of workers in the labor market, particularly within the context of the automotive industry. The key traits and characteristics of Generation Z representatives are discussed, including technological literacy, creativity, flexibility, fragmented thinking, and the ability to quickly adapt to changes. The main advantages of Generation Z are highlighted, which could provide them with competitive positions in the labor market, as well as their weaknesses that need to be considered in human resource management. Strategic approaches to managing Generation Z employees are outlined, taking into account the current challenges and the specificities of the automotive retail sector, along with practical recommendations for developing an effective personnel management policy for this group of workers.