Тrends in the Development of the Business Environment in the Retail Sector of Building Materials and Household Goods

Based on the analysis of macroeconomic dynamics and trends in the development of the consumer market, the state and trends in the development of processes and factors of the business environment that have the greatest impact on the activities of retailers of building materials and household goods have been determined. It has been established that the key factors are the level of business activity, inflation, labor shortage, increased import dependence and logistical restrictions. The growth of income of trading enterprises is accompanied by a decrease in their profitability against the background of a constant increase in expenses. Despite the difficult conditions, the industry is demonstrating a gradual recovery due to business adaptation, state support programs and international assistance, while maintaining dependence on macroeconomic stability and the security situation.