IMPACT OF TOURISM ON CULTURAL HERITAGE IN PANCHAVATI, NASHIK: OPPORTUNITIES, CHALLENGES, AND SUSTAINABLE STRATEGIES

Tourism significantly influences cultural heritage, presenting both opportunities and challenges. This study examines the impact of tourism on the cultural heritage of Panchavati, Nashik, a spiritually significant site in Maharashtra, India, known for its association with the Ramayana. Data were collected in February 2025 through surveys, interviews, and field observations at key sites, including Panchavati, Kalaram Temple, and Kapaleshwar Temple. Findings indicate that tourism boosts the local economy, enhances cultural awareness, and funds heritage preservation but also causes environmental degradation, overcrowding, and cultural commercialization. Respondents (35 individuals, including tourists, locals, and officials) highlighted concerns about waste generation and river pollution. Recommendations include sustainable tourism practices, stricter regulations, and community engagement to preserve Panchavati’s cultural legacy. This research underscores the need to balance tourism growth with heritage conservation. Keywords: Tourism, Cultural Heritage, Panchavati, Sustainability