Influence of ERP-DRIVEN Data Analytics on Strategic Decision-Making in Public Universities in Kenya

This study investigates the influence of Enterprise Resource Planning (ERP) systems on strategic decision-making in public universities, focusing on four key factors: ERP data accessibility, ERP data quality, ERP analytical capabilities, and user competency in ERP data analytics. Using a sample of 167 respondents from public universities in Nairobi County, Kenya, the study employed a quantitative research design with correlational and regression analyses to explore the relationships between these variables and their impact on strategic decision-making. The findings reveal that ERP data quality, user competency, and ERP analytical capabilities significantly influence strategic decision-making, while ERP data accessibility showed a weaker effect. The study concludes that improving ERP data quality, enhancing user competency, and investing in advanced ERP analytical capabilities are crucial for better strategic decision-making. Recommendations are provided for university administrators to optimise ERP usage and improve decision-making processes for long-term institutional success