Analysis Of Factors Influencing Corporate Decisions in Using the Online Psychotest Services of PT Engineering Career Center

This research investigates the factors that influence the decision-making process of companies in selecting PT Engineering Career Center’s (PT ECC) online psychometric testing services. Using a mixed-method approach, both qualitative and quantitative data were gathered to analyze how factors such as pricing, service quality, product features, and brand image contribute to customer satisfaction and the overall decision-making process in recruitment. The study highlights how these factors align with the needs of human resource departments, offering a comprehensive understanding of digital recruitment solutions in today’s competitive job market. The results provide actionable insights for PT ECC to strengthen its market position by improving service offerings and addressing customer expectations. By contributing to the body of knowledge on digital recruitment technologies, the findings also present strategic recommendations to enhance PT ECC's competitive advantage.