An Integrated Design Method for Elderly-Friendly Game Products Based on Online Review Mining and the BTM–AHP–AD–TOPSIS Framework

With the increase in the global aging population, the demand for elderly-friendly game products is growing rapidly. To address existing limitations, particularly in user demand extraction and design parameter setting, this study proposed a design framework integrating the BTM–AHP–AD–TOPSIS methods. The goal was to accurately identify the core needs of elderly users and translate them into effective design solutions. User reviews of elderly-friendly game products were collected from e-commerce platforms using Python 3.8-based web scraping. The Biterm Topic Model (BTM) was employed to extract user needs from review texts. These needs were prioritized using the Analytic Hierarchy Process (AHP) and translated into specific design parameters through Axiomatic Design (AD). Finally, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) was applied to comprehensively evaluate multiple design schemes and select the optimal solution. The results demonstrate that the proposed design path offers a holistic method for progressing from need extraction to design evaluation. It effectively overcomes previous limitations, including inefficient need extraction, limited scope, unclear need weighting, and unreasonable design parameters. This method enhances user acceptance and satisfaction while establishing rigorous design processes and scientific evaluation standards, making it well suited for developing elderly-friendly products.