Creative Strategies as an Effective Means of Gaining Hotel Competitiveness

Given article discusses the issue of importance of developing creative strategies and their implementing in the consumer market in order to increase the competitiveness of the hotels; To improve service quality, the importance of implementing highly effective human resource practices is emphasized; The necessity of the links between creative strategies and highly effective human resource management is substantiated.  Based on the research results, the assessment of the attitude of hotel service users towards creative strategies, cultural elements and, in general, the unique experience received is analyzed. Recommendations for managers wishing to develop a creative service are issued. Pursuant to the research results, hotel managers who want to create a creative service can direct investments towards developing the performance skills of their employees. This will facilitate implementation of highly effective human resource practices, which have an impact on the operational efficiency of the hotel, including service quality, innovation, financial performance, and competitive advantages.