ONLINE SHOPPING – CONSUMER BEHAVIOUR ANALYSIS ON BIG BILLION DAYS OF FLIPCART

Flipkart has come a long way. From being a mere start-up with little knowledge and experience to being India’s number one e-commerce company. It has seen a major shuffle and reshuffle in its core management team as well. When Flipkart began its Big Billion Day Sale in 2014, there were many fax-paus. The major reasons behind the failure of the sale could be grouped under three broad heads- inherent faults, trade related malpractices, and the fierce competition. The inherent faults are technical issues, low inventory management, and improper planning and execution were among the major reasons for its failure. Other issues were trade related malpractices like fake deals, price changes, no refunds or cancellations and finally the Competition from the big rivals like Amazon, Snapdeal etc. Disgruntled shoppers were brutal in their criticism of the sale on social media. Some even pointed out that the rival firms Amazon and Snapdeal, were offering products at cheaper prices than Flipkart.