Researching Stylistic Neutrality for Map Evaluation

Stylistic neutrality is the basis for the stylistic evaluation of maps. Furthermore, the stylistic neutrality of a map as a cartographic text may be related to objectivity. However, what constitutes stylistic neutrality is not clearly stated in the field of cartography. The problem is complicated by the fact that the stylistically neutral image is a hypothetical image. The aim of this research is to investigate stylistic neutrality by exploring the peculiarities of cartographic language functioning in different fields of social activity. The research combines descriptive analysis, stylistic analysis, cartographic and interpretative methods. Firstly, the research reveals the concept of cartographic stylistic neutrality, in line with the cartographic linguistic paradigm. Secondly, an analysis of the characteristics of cartographic language in different fields of social activity from the point of view of stylistic neutrality is carried out. Thirdly, an example is developed to illustrate stylistic cartographic neutrality. Stylistic neutrality is characterised by the stylistic features of cartographic language: clarity, accuracy, conciseness, calmness, abstractness, temperance, neutrality and moderateness. The style of cartographic production for inventory and research activities is closest to stylistic neutrality, while the style of reflective activity is the most expressive and acts as a source of concreteness for stylistic neutrality.