Territorial Identity through the Lens of Domain Names and Search Queries: A Case Study of Kyiv

This study aims to enhance the theoretical and methodological foundations for researching territorial identity within the context of the digital transformation of social space. Using Kyiv as a case study, the research substantiates the use of Domain Name System (DNS) data and search queries to investigate territorial identity and its manifestations in the online environment. The study focuses on identifying spatial representations, particularly through the use of identity markers. A methodology for applying the Domain Name System and Internet search queries to the study of territorial identity is proposed, with a rationale for its stages. The scientific novelty lies in the development and systematization of search query categories for identifying identity markers, including those specific to Kyiv. The research results emphasize the significance of cyberspace as a legitimate environment for exploring territorial identity.