Sports as Cities Attractiveness Builders

Sports have always been a fundamental building block in every society. Whether we like it or not, we are not sedentary beings and we need sports to lead a healthy life. Thus, we can build 'Healthy Cities' and make them more attractive for talent, whether focused on residents, tourists, or future inhabitants. How has this new sports’ parameter and its influence on city branding and health been studied? By collecting data from 175 cities worldwide, comparing their evolution over the years. Both direct correlations of this dual impact have been found, which is why more and more investment is being made in this project and more cities are joining it. Although immediate economic benefits are not always achieved, advantages such as improving residents' quality of life, attracting new investors, or raising the city's profile are attained. This is how interest in sports is on the rise.