Scientific and applied principles of anti-crisis management of agricultural enterprises

The article substantiates the scientific and applied principles of anti-crisis management of agricultural enterprises and substantiates a universal system of rational combination of the strategic principles and anti-crisis management as the basis for ensuring their flexible adaptation to crisis conditions and proactive management of them. It is proved that ensuring the economic stability of agricultural enterprises under crisis conditions is possible provided that anti-crisis management is improved, which should acquire the features of the continuous management process and be included in the strategic management system. The author's definition of the concept of "anti-crisis management principles" considers it as accepted rules of conduct for conducting entrepreneurial activity, which are observed when implementing certain management tasks, as a result of which management effectiveness is increased and the organization of relations between the management object and the environment of its functioning is improved. The principles of strategic management are generalized, among which the following principles are highlighted: a systemic approach; development of human and intellectual capital; systematic increase in the general level of innovative activity; formation and development of partnership relations with stakeholders; rational combination of investments in tangible and intangible assets; preference for medium-term planning over long-term; orientation towards self-regulation and self-development; ESG principles; orientation towards balance, not towards economic growth. The fundamental principles of anti-crisis management of the ISO 22361:2022 standard are highlighted, namely: clear delegation of authority and management responsibility; risk management; making managerial decisions. It is concluded that adherence to these principles by agricultural enterprises will ensure the creation of an effective crisis management system, which will contribute to increasing its economic stability and high readiness for unforeseen events. Ten key principles of anti-crisis management are highlighted, the observance of which in the practical activities of agricultural enterprises will ensure the substantiated roadmap development for overcoming the crisis. It is argued that the key principles of enterprise anti-crisis management are: the principle of preparation and planning; the principle of objective and transparent communication; the principle of leadership and operational decision-making; the principle of supporting employees during a crisis; the principle of interaction effective management with the media and social networks; the principle of regular interaction with stakehold ers; the principle of legal and ethical responsibility; the principle of financial control; the principle of learning and improvement; the recovery and resilience principle. The principles of anti-crisis management of agricultural enterprises activities are systematized in terms of preventive, reactive and post-crisis, which allows structuring anti-crisis management decisions and measures by phases of the crisis and developing a comprehensive, consistent action plan to overcome them. A system of strategic principles and anti-crisis management of agricultural enterprises activities is prohibited, which is universal and allows their owners and management not only to promptly respond to manifestations of the crisis, but also to proactively manage them. Key words: anti-crisis management, strategic management, agricultural enterprise, preventive management, reactive management, post-crisis management