Current conjuncture and forecast of the poultry meat market

The article examines the current state of the poultry meat market in Ukraine. The authors made a critical analysis of the available statistical information regarding the formation of supply and demand in the poultry meat market in Ukraine for the period 2021- 2024. The first place in providing the population with meat in Ukraine and in the world is the poultry meat market. Poultry meat market is functioning under unpredictability and many new challenges. In 2024, the poultry meat market continued to be the main meat market, despite the negative factors that prevented its development. In particular, a significant increase in the cost of production as a result of the rise in price of cereals and oilseeds, feed additives, veterinary preparations, the cost of electricity and logistics costs. In addition, such challenges as continuation of martial law, staff deficiency, tax increases, reduction of consumers and their purchasing power should be distinguished. Businesses are found to be in constant search for sources of cost optimization. It is proved that domestic production of poultry meat is fully in domestic demand and has reserves for export increase. The share of poultry meat in the structure of meat consumption in Ukraine is almost 50 %. However, the personal consumption fund has decreased significantly as a result of reducing the population in the country. It has been proven that poultry meat market is characterized by a trend of price fluctuations. At the same time, a key factor that now affects the price situation in the poultry market is the war and all its negative effects. It is determined that domestic demand and growing exports ensure market development. It is established that through innovation in the technologies of keeping and cultivation of poultry, you can more effectively use available resources, reaching maximum productivity and reducing costs. The forecast of the poultry meat market in Ukraine has been developed. Key words: market, poultry meat, supply, production, demand, consumption, price.