The Role of Artificial Intelligence in Revolutionizing Financial Services: From Fraud Detection to Personalized Banking

Artificial Intelligence (AI) is reshaping the financial services landscape, offering unprecedented opportunities for innovation in areas such as fraud detection, risk management, personalized banking, and customer service. This paper explores the transformative potential of AI in the FinTech sector, analyzing its application across different financial services, the challenges it poses, and its future direction. The growing interest from economists, technologists, and financial institutions signals the critical role AI will continue to play in the evolution of finance.

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Publication Details

Journal
Vivekananda journal of research.
Published
2025-02-07
DOI
https://doi.org/10.61081/vjr/14v2i108
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
0.00
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article

The Role of Artificial Intelligence in Revolutionizing Financial Services: From Fraud Detection to Personalized Banking

Neha Sharma, Ankush Sharma
Vivekananda journal of research.
FinTech, Crowdfunding, Digital Finance
article

The Role of Artificial Intelligence in Revolutionizing Financial Services: From Fraud Detection to Personalized Banking

Neha Sharma, Ankush Sharma
article en

Abstract

Artificial Intelligence (AI) is reshaping the financial services landscape, offering unprecedented opportunities for innovation in areas such as fraud detection, risk management, personalized banking, and customer service. This paper explores the transformative potential of AI in the FinTech sector, analyzing its application across different financial services, the challenges it poses, and its future direction. The growing interest from economists, technologists, and financial institutions signals the critical role AI will continue to play in the evolution of finance.

Vivekananda journal of research.Vol. 14(2)
Dayalbagh Educational Institute (IN), Architects Council of Europe (BE)
Peace, Justice and strong institutions
Openalex Percentile: Top 70%
FinTech, Crowdfunding, Digital Finance
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