Application Scenarios and Risk Prevention of Algorithm-Empowered E-Commerce

算法技术作为新一轮科技革命和产业变革的重要技术产物，正在推动电子商务朝“智能商务”转变。在算法技术为电子商务业态打造了精准营销和推荐系统、动态定价与供需匹配系统以及智能分拣和及时配送系统，更新电子商务营销模式的同时，也带来了算法歧视的伦理风险、隐私泄露的安全风险以及制度空白的监管风险。要规避算法技术赋能电子商务的相关风险，推动电子商务业态提质增效，就必须从技术、制度、人员三端一体发力，打造更加可靠的算法模型、制定更加完备的制度系统、增进更加深厚的数字素养。Algorithmic technology, as a pivotal technical product of the new wave of scientific revolution and industrial transformation, is driving the transition of e-commerce towards “Smart Business.” While empowering e-commerce formats with systems for precision marketing and recommendations, dynamic pricing and supply-demand matching, as well as intelligent sorting and timely delivery—thereby updating marketing models—algorithmic technology also introduces ethical risks such as algorithmic discrimination, security risks like privacy breaches, and regulatory risks stemming from legal voids. To mitigate the risks associated with algorithmic technology’s empowerment of e-commerce and to enhance the quality and efficiency of e-commerce formats, a three-pronged approach integrating technology, regulation, and human capital must be adopted. This entails building more reliable algorithm models, establishing more comprehensive regulatory systems, and cultivating deeper digital literacy.