The Practical Path of Digital Economy to Empower the Development of Rural E-Commerce

随着数字经济的发展，电子商务在我国得到了广泛的发展，为农村地区的经济发展提供了许多新的机遇，不仅促进了农村电商产业结构转型升级、不断完善了农村物流配送，还推动了农村电商产业的高质量发展。近年来，中国农村电商进入蓬勃发展时期，然而，农村地区在顺应数字经济时代发展时存在许多不足，数字经济对农村电商的赋能作用不能有效充分地发挥出来。因此，本文通过对农村电商在数字经济背景下发展困境的探讨，提出数字经济赋能农村电商发展的路径策略，以期促进农村地区的经济发展，推动实现乡村振兴战略。With the development of the digital economy, e-commerce has been widely developed in China, providing many new opportunities for the economic development of rural areas, not only promoting the transformation and upgrading of the rural e-commerce industry structure, continuously improving rural logistics and distribution, but also promoting the high-quality development of the rural e-commerce industry. In recent years, China’s rural e-commerce has entered a period of vigorous development, however, there are many deficiencies in rural areas in adapting to the development of the digital economy era, and the enabling role of the digital economy in rural e-commerce cannot be effectively and fully played. Therefore, this paper discusses the development dilemma of rural e-commerce in the context of the digital economy, and proposes a path strategy of the digital economy to empower the development of rural e-commerce, in order to promote the economic development of rural areas and promote the realization of the rural revitalization strategy.