Research on the Legal Protection of Consumer Rights in E-Commerce

随着数字经济蓬勃发展，电子商务已深度融入公众生活，成为国民经济的关键支柱。消费者作为驱动电商市场活力的核心要素，其权益保护水平直接关乎行业长远发展。然而，虚拟交易特性、信息不对称等问题，使得现行法律在应对新型消费纠纷时力有不逮。第三方平台责任界定模糊、消费者知情权与公平交易权易受侵害等困境，亟需系统性解决方案。破解这些难题，需以法律完善为突破口。一方面，加快修订相关法规与创新纠纷解决制度，明确第三方平台在消费纠纷中的责任边界，规范经营者义务，提升违法成本；另一方面，聚焦消费者核心权益，细化信息披露标准，强化格式合同监管与点击合同制度，构建多元监督体系。通过这些举措，既能为消费者维权提供坚实法律支撑，也能推动电子商务市场形成良性发展循环，实现经济效益与社会价值的双赢。With the booming digital economy, e-commerce has become deeply integrated into public life and a pivotal pillar of the national economy. As the core driver of e-commerce market vitality, the level of consumer rights protection directly impacts the industry’s sustainable development. However, challenges such as virtual transaction features, information asymmetry, and ambiguous liability definitions for third-party platforms have rendered existing legal frameworks inadequate in addressing emerging consumer disputes. Persistent issues, including frequent infringements on consumers’ right to information and fair transactions, urgently demand systematic solutions. Resolving these challenges necessitates prioritizing legal improvements. On the one hand, accelerating the revision of relevant regulations to clarify third-party platforms’ liability boundaries in consumer disputes, standardize merchant obligations, and increase penalties for violations is critical. On the other hand, focusing on core consumer rights by refining information disclosure standards, strengthening oversight of standardized contracts, and establishing a multi-dimensional regulatory framework is essential. These measures will not only provide robust legal support for consumer rights protection but also foster a virtuous development cycle in the e-commerce market, achieving a win-win scenario for economic efficiency and social value.