Analysis of digital business development trends in the Republic of Belarus

Digitalization has been transforming all the aspects of economic activity, including how businesses interact. Existing business models are being altered and new ones are being created due to digital technologies. In order to form a holistic picture of digital business development in Belarus, individual examples of domestic companies were reviewed in the context of the author's digital business models’ typology based on the value proposition formed owing to digital technologies. Digital maturity of Belarusian businesses was studied, as well as the challenges and threats of the digital economy. As a result, a SWOT matrix was developed, illustrating both the strengths and bottlenecks of digital business development in the Republic of Belarus, along with threats and opportunities for building digital potential.