Study on consumer attitude towards organized retail outlet by adopting of Tri-component model

The process of selling consumer goods or services to consumers via a variety of distribution channels with the main goal of making a profit is referred to as retail.Because it connects manufacturers and consumers, this industry is vital to the economy.Retailing can be broadly categorized into organized and unorganized formats.Organized retailing includes licensed retailers such as corporatebacked stores and franchise chains, while unorganized retailing refers to traditional formats like local kirana shops, street vendors, and small family-owned businesses.This research presents an applied study focused on understanding consumer attitudes towards both organized and unorganized retailing.While several studies have explored consumer perceptions of either organized or unorganized retail formats independently, there appears to be a gap in research that directly compares consumer attitudes towards both within a shared context.Bridging this gap can offer valuable insights into the affective (emotional), behavioral, and cognitive (perceptual) dimensions of consumer attitudes, contributing to an understanding which is deeper related to preferences of consumers and behaviour related to decision-making.To collect data, a survey was conducted involving 136 residents of Bangalore.Information was gathered through structured questionnaires, online resources, and relevant websites.Observations were made, and correlations were drawn between consumer perceptions and the growth trends in the retail industry sector.This study's goal is to determine the contributing the factors that influence consumer attitudes towards organized retail formats, as well as to highlight the challenges faced by each.The study also provides recommendations for the future development of retail sector.Special attention is given to understanding why many consumers continue to patronize unorganized retail outlets despite the rapid expansion of organized retail stores.Market surveys were employed to support these findings and to analyze the key drivers behind consumer choices and retail growth.