Research on the Development Strategy of Sanya Sports Tourism in the Background of “Event + Travel ”

With the rapid development of China's economy and the success of large-scale sports, tournaments, and travel have become a sought-after new way of sports tourism in today's era.Large-scale sports events can not only attract fans of the sport and sports stars to watch the game but also can drive the organizing city and other cities around the booming development of the tourism industry.Therefore, this paper mainly discusses the current situation, advantages, disadvantages, opportunities and threats (SWOT) of the development of Sanya's sports tourism industry in the context of the deep combination of events and travel, and puts forward corresponding development countermeasures accordingly.