The Realistic Manifestations, Symptom Attributions and Optimization Paths of Labor Alienation among Grass Planting Bloggers

种草经济是数字经济新形态，其中重要劳动主体即种草博主的劳动存在流水式生产与创作同质化、劳动时空无边界、劳动自我迷失化、主体关系对立化等异化现象，其劳动异化原因包括消费主义文化激发种草欲望、资本与技术共谋管控种草过程、平台机制规训升级种草强度、监管体系缺位使种草劳动缺乏保障。破解种草博主劳动异化的路径，可以从提高种草博主的主体意识，探索以人为本的数字劳动模式，构建合理稳定共享的数字平台环境，加强制度监管等方面进行着手，引导种草博主劳动实现正向、健康的发展。The “grass seeding economy” is a new form of digital economy. Among the important labor subjects in this economy, the labor of grass-seeding bloggers exhibits phenomena of repetitive production and homogeneous creation, lack of boundary in labor time and space, self-orientation of labor, and opposition in subject relationships. The reasons for the labor alienation of grass-seeding bloggers include the stimulation of consumerist culture to the desire for grass seeding, the collusion of capital and technology in controlling the grass seeding process, the upgrading of platform mechanisms to regulate the intensity of grass seeding, and the absence of regulatory systems resulting in the lack of protection for grass seeding labor. The path to resolving the labor alienation of grass-seeding bloggers can be initiated by enhancing the subject consciousness of grass-seeding bloggers, exploring a people-oriented digital labor model, constructing a reasonable and stable shared digital platform environment, and strengthening institutional supervision. This will guide the grass seeding labor of bloggers to achieve positive and healthy development.