The Internal Logic and Realization Path of the Innovation and Dissemination of Shaoyuan Intangible Cultural Heritage Driven by New Quality Productivity

Intangible cultural heritage (ICH) serves as a vital link in the revitalization of rural culture, yet it faces significant challenges in inheritance during the modernization process. This article uses the ICH of Shaoyuan as a case study to explore how new productive forces can drive its innovative dissemination. The article analyzes the intrinsic logic of the deep integration of new productive forces with cultural tourism, highlighting that high-quality workers, new media for labor, and new materials for labor collectively form the core driving force behind the high-quality development of cultural tourism. To address the practical challenges in the innovative dissemination of Shaoyuan's ICH, the article proposes strategies such as deepening the reform of element recombination, innovating humanistic service provision, and enhancing digital technology empowerment. These strategies aim to provide practical guidance for the dissemination and sustainable development of ICH in rural areas.