Research on the Evaluation of Investment Value in Jinjiang Hotel’s Cross-Border Mergers and Acquisitions of Louvre Group Based on AHP

在经济全球化的背景下，跨国并购已成为中国企业实现全球化布局的有效路径，被广大企业所青睐，酒店企业也通过这种方式迅速成长。但这并不是一种简单的购买行为，其中存在着很多需要重视的细节。本文介绍了锦江酒店跨国并购卢浮集团的背景、动因及过程，构建了投资评价的层次分析模型(AHP)，综合评估并购的战略协同、财务收益与风险控制能力。从而给出了优化策略，为跨国酒店并购投资决策提供参考。Under the background of economic globalization, cross-border mergers and acquisitions have become an effective way for Chinese enterprises to achieve global layout and are favored by a large number of enterprises. Hotel enterprises have also grown rapidly through this way. But this is not a simple purchasing behavior; there are many details that need to be taken seriously. This paper introduces the background, motivation and process of Jinjiang Hotel’s cross-border acquisition of Louvre Group, constructs the Analytic Hierarchy Process (AHP) model for investment evaluation, and comprehensively assesses the strategic synergy, financial returns and risk control capabilities of the acquisition. Thus, the optimization strategy is given, providing a reference for the investment decisions of cross-border hotel mergers and acquisitions.