A Case Study on Digital Transformation in the Global Food Industry
This Study analyzed the Global Business Promotion Cases and Digital Transformation Cases of Global Food Companies and Studied Specific Cases of Global Food Companies and K-Food Companies that can be obtained through these Cases. As a result of the Case Analysis, This Study examined The Globalization Strategy of A Global Food Company along with The Company's Growth History and Fetailed Strategies, and Studied A Case that secured Competitiveness through Digital Transformation. In Addition, it should be kept in mind that Digital Transformation is A Key Element in the K-Food Industry, and it should be Promoted more Quickly by focusing on Case Studies of Global Companies. In Addition, Companies should promote Specific Cases more Systematically in promoting Digital Transformation in the Future. Based on this, It is Expected that it will be able to Provide a Specific Roadmap for K-Food Companies Entering The Global Market to Quickly Execute Their Plans, and A Case Study that can be Helpful to Companies That are Promoting Digital Transformation (DT) in the Future.
Authors
- In-Seok Yang
- Chunsu Lee
Publication Details
- Journal
- Korea Association for International Commerce and Information
- Published
- 2025-06-30
- DOI
- https://doi.org/10.15798/kaici.2025.27.2.199
- Primary Topic
- E-commerce and Technology Innovations
- Type
- article
- Field-Weighted Citation Impact
- 0.00