ANALISIS KINERJA PENYULUH PERTANIAN MELALUI PERMANFAATAN MEDIA INTERNET DI KOTA KENDAR

The objective of this study was to ascertain the performance of agricultural extension workers and the utilization of internet media by agricultural extension workers in Kendari City, as well as the relationship between the two. The population of this study comprised 63 agricultural extension workers in Kendari City. The sample was determined using the saturated sampling method, also known as census, which entailed the inclusion of the entire population. The data were collected using a variety of methods, including observation, a review of the literature, documentation, and interviews guided by questionnaires. The research variables are the performance of agricultural extension workers and the level of utilization of the internet by said extension workers. The collected data is then subjected to quantitative analysis. The quantitative analysis process was executed by employing the class interval formula and the Work Achievement Value (NPK) formula. Subsequently, a comprehensive analysis was conducted using Spearman's Ranks Correlation analysis, facilitated by SPSS version 22.0 software. The results indicated that the performance of agricultural extension workers in Kendari City was predominantly in the medium or good category, as evidenced by the mean value of the Work Achievement Score (NPK), which was recorded at 84.66. Consequently, agricultural extension workers have effectively implemented the three extension indicators, particularly in the preparation and evaluation stages, as outlined in the Minister of Agriculture Regulation Number 91/Permentan/OT.140/9-2013. The utilization of internet media by agricultural extension workers is classified in the moderate category. This classification is evidenced by the following activities: the compilation of reports, the creation of materials, the development of extension programs, and the design of extension methods. It is evident that extension workers continue to underutilize internet media in their efforts to effectively prepare and execute agricultural extension activities. The findings of the investigation into the correlation between internet utilization and the performance of agricultural extension workers revealed an insignificant relationship, as evidenced by a Spearman correlation coefficient value of 0.053 and a sig value of 0.682. This result suggests that, despite the presence of an indication of a positive correlation, the utilization of the internet has not led to a substantial enhancement in the performance of agricultural extension workers in Kendari City.