Consumer Willingness to Adopt Electric Vehicle Smart Charging: A Stated Preference Analysis

Electric Vehicle (EV) smart charging has the potential to alleviate strain on the electricity grid due to increasing EV charging demands, while also offering additional advantages such as improved integration of renewable energy sources and cheaper electricity. However, the success of this technology hinges on the willingness of EV drivers to participate in smart charging programs. This study utilises stated preference data (n = 1017) to examine consumer preferences towards smart charging program attributes. It is found that an increase in electricity prices associated with EV smart charging has a significant negative effect while higher daily guaranteed driving range, greater flexibility and financial incentives have a significant positive effect. This study contributes knowledge crucial for the design and successful implementation of EV smart charging initiatives. The findings will guide stakeholders in accelerating the EV fleet transition while mitigating potential conflicts associated with the impact of EV charging on the electricity grid.