A Study on Cryptocurrency and Its Impact on Investors Investment Decesions

This study explores the growing influence of cryptocurrency on investors' investment decisions, with a focus on understanding the concept of cryptocurrency, identifying key influencing factors, and analyzing its overall significance in financial choices. Through a structured survey conducted within an organization, it was observed that while a considerable number of individuals have shown interest in cryptocurrency investment, its direct impact on broader financial decisions remains moderate to low. The Chi-Square test revealed a strong correlation between cryptocurrency awareness and investment behavior, indicating that investors who understand crypto are more likely to consider it in their portfolios and refer it to others. However, the findings also highlight the need for enhanced financial literacy, particularly in emerging investment domains like cryptocurrency. The study concludes that as digital assets continue to evolve and integrate into mainstream finance, improving investor awareness and addressing psychological biases are crucial for promoting responsible and informed investment behavior.